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Seasonal Concepts: Aunty Flo Brand Documentary

aunty flo

brand documentary


Client: Seasonal Concepts
Creative: Coloursock
Production: Coloursock
Director: Charbel Azar
Crew: Jessica Paraha

We teamed up with Redfern concept store Seasonal Concepts to craft a brand documentary. The challenge was producing a film as unique, quirky and rustic as their store. So we headed to owner, Ken Wallis’s childhood farm where it all began, with his fascination for farm sheds and their contents. The vulnerability, charm and sentiment of his store was manifested into moving image.