What’s better than a photograph? A living photograph, one would compare this concept to the likes of a J.K Rowling Daily Prophet Newspaper or a lenticular Pokemon card – but we would argue, these are better. Cinemagraphs are a mashup of static image and video, looped for an eternity to give an illusion of life and activity. Check out some of our favourite cinemagraph projects below:

Yakusan x Coca-Cola: Vintage Coke Social Content

coloursock internal: team cinemagraphs (view more here)