Ode to Flo
Seasonal Concepts sources and sells pre-1950s furniture, decorative objects and giftware with an Australian bent. This is the place where the film industry and magazine stylists go to get their kit. It’s a retail experience that includes wonder, nostalgia, exploration, questioning and discovery.
We wanted to take this beyond a typical corporate video. We decided to use a format that viewers could relate to in the composition of a letter to Ken’s late grandmother. It tells a story of his shop, his truck and his life.
It was shot in the Victorian countryside with a small crew, mainly handheld.
End result was an eight minute documentary – which will be entered into a variety of film festivals. (watch this space to find out results).
The result has been overwhelming. We have received amazing compliments across the network.