If I were to go out on a limb, I would say social media videos are now as important as photos were in 2012-2013 in creating more engagement on social media.
And the reason I say this is because video is a major component of digital marketing. By 2017, it is expected that video traffic will be 67% of all consumer web traffic. If you aren’t sharing video yet, here are the best social platforms to get started on and reach your target audience.
Youtube is the second most visited website in the world for a reason. The monthly visits surpass one million and over 6 billion hours of video are watched each month – that’s almost an hour for every person on earth! Who, after all, would prefer reading a dense white paper over watching what feels like a personal conversation with a business owner? I don’t see many heads nodding.
YouTube’s audience is huge, and comprised of a wide variety of strong, connected communities. There are so many different genres of YouTube channels out there that it can be easy to say, “let’s attract everyone to our channel!”, but I promise you that won’t be effective at building subscribers or getting leads. In order to use YouTube effectively, your videos must be tailored to your audience.
This platform provides a much more accessible medium for reaching your customer base, building relationships, establishing your expertise and really branding your business’ unique personality.
I know for a fact that when I scroll through my news feed every second post is a video, either shared or uploaded. This could be because there has been a 50% increase in use of video from May 2014, and since then, there has been an average of 1 billion video views on Facebook each day!
Facebook wasn’t traditionally thought of as a video platform in the same way as YouTube, BUT, they have some interesting features. Firstly they have introduced ‘view counts’, and secondly ‘autoplay’, or the ability for videos to play automatically in user’s news feeds.
If your target audience already uses Facebook (which I am sure that they do!), then using this platform can help grow and reinforce your online community.
Vimeo is known for its aesthetically gorgeous and high-quality videos. It first started around the same time as YouTube, and in the decade since its launch they have gone in completely different directions.
For business, however, Vimeo is better for hosting high quality content, rather than extending your reach, eg/ infomercials and product tutorials .
Vine is Twitter’s answer to YouTube. A six-second video played on a loop. Vine is only new, launching in Jan 2013, but it currently has 40 million users.
Vine has great potential, but for now marketing on Vine is a hit and miss venture, and videos rarely gain traction. Also users question ‘why use this when I can just use Instagram’. On the surface it seems similar, but Vine could be described as Niche YouTube for creative, short-form videos.
Is an image-driven social network all about sharing and photos and videos edited by digital filters. One major advantage of using instagram is that is connects to several other social networks making it easier to share, therefore easier to brand.
Instagram, originally a photo based social media platform, introduced the ability to shoot a 15 second video and apply a filter on top. This enabled companies to show off their brand, product or service in ways that were impossible before.
There you have it, friends – the best social media video platforms to reach your target audience. Each of them is unique in its own way, and it’s up to you to figure out how best to create engaging content for the video platforms that work for your business.